Email Marketing That Sells: How to Fill Your Course Without Ad Spend
Many golf clubs spend thousands on ads trying to attract new players—while ignoring one of their most valuable assets: their email list.
The truth is, email marketing is one of the easiest and most cost-effective ways to increase bookings and bring golfers back without spending a dime on ads.
The Problem: Golf Clubs Aren’t Using Email Effectively
Most clubs either don’t send emails at all or only send generic newsletters that don’t drive bookings.
Here’s what’s not working:
❌ Only sending emails about club news (instead of special offers or booking incentives).
❌ No automated follow-ups for past players.
❌ Not using personalization to make emails relevant to each player.
The Solution: 3 Simple Email Strategies That Drive Bookings
Here’s how to use email marketing to fill your course—without spending on ads:
✅ 1. Send Automated Follow-Ups to Past Players
- Most golfers don’t think about booking again—until they get a reminder.
- Send an email 3-5 days after their last round with a simple rebooking offer.
- Example: “Come Back This Weekend – Book Now and Get a Free Warm-Up Bucket!”
✅ 2. Create an Exclusive Email-Only Offer
- Give your email subscribers a special incentive to book directly.
- Example: “This Week Only: Book a Tee Time Online and Get 10% Off”
- Players feel valued when they get exclusive perks for being on your list.
✅ 3. Use Seasonal & Event-Based Promotions
- Promote tee-time deals around holidays, tournaments, or special club events.
- Example: “Memorial Day Golf Special – Save $10 on Your Round This Weekend”
- Send reminders leading up to the event to increase urgency and bookings.
The Revenue Impact of Smarter Email Marketing
🔴 Example Scenario:
Your club has 10,000 email subscribers.
✔️ If just 2% of them book from an email campaign, that’s 200 extra rounds per email.
✔️ At $100 per round, that’s an extra $20,000 in green fee revenue—without spending on ads.
✔️ If 50% of those golfers spend $30 on F&B, pro shop, or rentals, that’s another $3,000 in ancillary revenue per email.
✔️ Run this campaign once a month, and you’ve generated an extra $276,000 per year ($240K in green fees + $36K in ancillary revenue).
📌 Email isn’t just about filling tee times—it’s a direct revenue engine that boosts total club profits.
Are You Letting Easy Revenue Slip Away?
Email marketing isn’t just about sending newsletters—it’s about driving bookings.
By setting up automated follow-ups, email-only offers, and seasonal promotions, your club can increase revenue without increasing marketing costs.
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✔ Proven marketing strategies – Attract more guest players effortlessly.