The Biggest Missed Revenue Opportunity: Upsells and Packages
Many golf clubs focus only on green fees—but there’s a much easier way to increase revenue without raising prices: upsells and packages.
The best part? Players are already willing to pay more—they just need the right offer.
The Problem: Clubs Don’t Offer Enough Upsells
Most clubs only sell a tee time and miss out on extra revenue per golfer.
Here’s what’s being left on the table:
❌ No bundled packages (e.g., tee time + cart + range balls).
❌ No upsells at checkout (e.g., food & beverage add-ons).
❌ No incentive for golfers to spend more while booking online.
The Solution: 3 Simple Upsells That Drive More Revenue
Here’s how to increase your revenue per golfer—without increasing your green fees:
✅ 1. Offer a Premium Golf Experience Package
- Instead of selling only a tee time, bundle it with a cart, range balls, and a drink ticket.
- Example: “Pay extra $20 to upgrade to the Championship Package and get Cart + Warm-Up Bucket + Free Drink.”
- Many golfers will gladly pay extra for a premium experience.
✅ 2. Upsell at the Online Checkout
- Before finalizing a booking, offer an add-on option.
- Example: “Add 4 Range Tokens for $10” or “Upgrade to a VIP Cart for $15.”
- Players already committed to playing are more likely to say yes to small add-ons.
✅ 3. Sell Multi-Round or Group Packages
- Offer discounted packages for multiple rounds to encourage repeat play.
- Example: “Play 3 Rounds This Month and Save 15%” or “Bring a Friend and Get $15 Off Each Round.”
- Helps fill your tee sheet without needing to find new players.
The Revenue Impact of Upselling
🔴 Example Scenario:
Your club does 35,000 guest rounds per year at $100 per round = $3.5M in green fee revenue.
✔️ If just 20% of players add a $30 upsell (F&B, pro shop, cart rental, etc.), that’s an extra $210,000 per year—with zero extra marketing costs.
✔️ If bundled packages increase average booking value by 10%, that’s $350,000+ in additional revenue.
📌 Simple tweaks in pricing, bundling, and upsells can add $500,000+ per year—without attracting a single new player.
Are You Maximizing Your Revenue Per Player?
Players want convenience and value—and bundling experiences or offering small add-ons makes it easy for them to spend more without hesitation.
With simple upsell strategies, your golf club can increase revenue instantly—without raising base prices.
Partner with Growth G&CC – $4,900/Month
Stop guessing and start growing. With a dedicated team of marketing, AI, data, and conversion specialists, we take the burden off your shoulders and turn your golf club into a revenue-generating machine—all for less than the cost of hiring one full-time employee!
✔ More direct bookings – No middlemen, just maximized revenue.
✔ Smarter pricing strategies – Optimize rates for peak profitability.
✔ AI-driven automation – Less manual work, more efficiency.
✔ Proven marketing strategies – Attract more guest players effortlessly.