What Is Growth G&CC and How Can It Help Your Golf Club?

A golf club is not just a place where people play golf. It is a business that sells tee times, experiences, food and beverage, merch, memberships, lessons and events. 

That should be obvious, but in practice many clubs still operate primarily as facilities, not as revenue-driven businesses.

Most clubs are run by good people who care about the course and the members. That is not the issue. The issue is that very few clubs have a structured business strategy. Pricing is often static. Marketing is reactive. The website exists, but it is not optimized to sell. Third-party platforms fill gaps, but nobody calculates the long-term cost.

In 2026, that approach leaves money on the table and can even put the club’s future on the line.

Growth G&CC exists for one reason: to help golf clubs take control of their revenue and future.

We are not a marketing agency. We are not here to redesign logos or post random content on social media. We work on the fundamentals that actually move the needle: traffic, conversion, pricing, sales and customer lifetime value.

First, we look at your digital foundation. Before talking about pricing or "yield management", we need to understand how golfers actually find you and how they book. We analyze your online presence, your website, your booking engine, and the full booking funnel from first click to confirmed tee time. If that flow is broken, slow, or confusing, we fix that first. 

We look at the split between direct green fee bookings and third-party platform bookings. How much of your demand do you truly own? How much are you "renting"? If most of your traffic flows through external platforms, then your first priority is not raising prices. It is regaining control.

We review your customer data. What do you actually capture? Email addresses? Visit frequency? Spend per visit? Or are you just processing transactions without building relationships? If you are not using your data to bring golfers back, you are leaving money on the table every single week because golfer is not a single green fee. A golfer is repeat rounds, food and beverage, range balls, friends, events, and long-term loyalty. When you own the relationship and track behavior, you can increase total spend per customer without lowering your headline price.

Only after that foundation is clear do we move into pricing. Pricing without control is meaningless. First you fix traffic, conversion, and data ownership. Then you optimize rates. In that order.

Our goal is very simple: More direct bookings, higher revenue per visit, stronger customer retention and most importantly, higher customer lifetime value. 

This is not about turning your club into Silicon Valley. It is about running a golf operation with the same discipline any serious business would apply.

Some clubs will continue operating on tradition and hope. Others will take control of traffic, data, customer relationship, pricing and build long-term independence. Those are the clubs that will win over the next decade.

If you want an honest look at where your revenue is leaking and where the upside sits, book a call. Sometimes a single structured conversation is enough to clearly see the opportunities in front of you.

https://calendly.com/teemu-gate34/30-minute-meeting

Teemu
Founder
Growth Golf & Country Club
Miami, FL, USA