Why Busy Courses Still Underperform

Golf is doing well overall. Participation is strong, demand has held up, and many public courses are busier today than they were a few years ago. This is not a story about decline.

At the same time, there are thousands of courses that are doing fine on the surface but could be performing materially better than they are today. Not by adding more golfers, but by making better use of the demand they already have.

What stood out to me over time was not the state of golf, but how casually the business side of many courses is treated.

After visiting dozens of public golf courses across the U.S., the same patterns kept repeating. Tee sheets with empty gaps during sellable hours. Websites and booking paths that made it harder than necessary to complete a reservation. Solid on course experiences, but almost no connection before or after the round. Heavy reliance on third parties, mostly because that is how things have always been done.

This is not about effort or intent.

In many courses, the business side has simply never been owned in a structured way. The course opens, the clubhouse runs, and golfers show up if they show up. For a long time, that worked well enough.

But today, small inefficiencies compound.

Missed bookings, lost repeat play, weak data, and limited pricing control. Over time, that translates into real money left on the table, even while the course feels busy.

Growth G&CC was created to change that mindset.

We work with public golf courses to help them take ownership of the full business journey. Booking is often the first place to start, because that is where demand either converts or disappears. But it is only one piece. We also focus on what happens around the round, reviews, return visits, pricing discipline, and how loyalty and membership actually work today.

We do not replace systems or add complexity. We work with what is already in place and remove what gets in the way. The goal is not to turn golf courses into tech companies. It is to make the business side of the course work as intentionally as the golf side already does.

Over time, that leads to stronger direct relationships with golfers, more repeat play, less dependence on third parties, and a healthier, more predictable business.

Interested to learn more? Just book a 30 min call with me.

Teemu
Founder
Growth Golf & Country Club
Miami, FL