Why Golf Tech in the U.S. Is 10 Years Behind – And What Needs to Change

After attending the PGA Show in Orlando this January, one thing became painfully clear—when it comes to golf technology, we are a decade (or more) behind Europe. This is something we've been paying attention to for a long time already.

This was especially obvious in the Golf Club Management System space, where platforms like Golfmanager seem years ahead of major U.S. software like Golf Genius.

Now, I have huge respect for Golf Genius—but compared to modern solutions, it feels 15 years old.

The Problem: Outdated Golf Tech Slowing Down the Industry

Golf as a sport has evolved dramatically in the past decade. More players, digital-first experiences, and new forms of engagement (like Topgolf, PopStroke, and simulators) mean that golf technology needs to evolve too.

But here in the U.S., many golf courses are still using outdated, clunky software, leading to:

❌ Slow, inefficient booking and management systems

❌ Poor user experience for both clubs and players

❌ Lack of mobile-friendly and app-based solutions

Meanwhile, in Europe, companies like Golfmanager are revolutionizing the industry with modern, fast, and intuitive platforms that make life easier for both golf clubs and players.

The Solution: The Rise of Next-Gen Golf Management Platforms

One company leading this next wave of golf technology is Golfmanager.

✅ Founded by the team behind Playtomic – One of the hottest sports SaaS companies in the world, focusing on Padel.

✅ Seamless booking experience – For both golf clubs and players.

✅ Modern, mobile-first design – Unlike older, clunky management systems.

✅ Full club operations in one place – Tee sheet, pricing, pos, reporting, guest management, and so much more. 

And speaking of Playtomic—even Rafael Nadal is an investor! If you haven’t seen it yet, watch this hilarious ad he did with them: https://www.youtube.com/watch?v=hHsbkdi6QB0

The Challenge: Why U.S. Clubs Are Slow to Change

The biggest roadblock in modernizing golf management systems? Clubs don’t want to change.

🚨 Switching software is a big decision—it takes time, training, and effort.

🚨 Many clubs stick to what they know even if a better solution exists.

🚨 Some U.S. platforms are simply too far behind and lack incentive to innovate. They just feel too comfortable, and as we've seen in the past, this will eventually take them out of business. The world is full of examples like Nokia, Motorola, Blockbuster, Kodak and... well, you probably get the point.

The Future: Change Is Coming (Whether Clubs Like It or Not)

The shift won’t happen overnight, but as golf clubs start seeing the revenue and efficiency benefits, change is inevitable.

When companies like Golfmanager can clearly articulate why modern golf tech makes life easier and more profitable, more clubs will be forced to adapt.

The golf industry is evolving—and the courses that embrace modern technology will be the ones leading the future.

What is Growth Golf & Country Club?

For years, golf clubs have faced the same challenge: how do courses with empty tee sheets still survive?

The reality is, many didn’t. Before the pandemic, countless golf clubs shut down—not because the game was dying, but because they weren’t maximizing their potential. The opportunity was always there, but the right strategies weren’t.

That’s why Growth Golf & Country Club was created—the first Growth Agency built exclusively for golf clubs.

✅ More direct bookings – No middlemen, just maximized revenue.
✅ Smarter pricing strategies – Optimize rates for peak profitability.
✅ AI-driven automation – Less manual work, more efficiency.
✅ Proven marketing strategies – Attract more guest players effortlessly.

Today, the tools to drive growth exist—AI, digital marketing, data analytics, and automation—but leveraging them effectively has never been more complex. Only top-tier clubs have access to specialists in marketing, pricing, web, and AI, and even then, the best talent rarely wants to work at a golf club.

That’s where Growth G&CC comes in. The same advanced strategies used by the top 1% of clubs are now available to clubs of all sizes.

📌 Partner with Growth G&CC – $4,900/Month

Stop guessing and start growing. With a dedicated team of marketing, AI, data, and conversion specialists, the burden is lifted—turning golf clubs into revenue-generating machines, all for less than the cost of hiring one full-time employee.

🚀 Now is the time to take control of your club’s growth. Get in Touch with Our Team: https://growthgcc.com/contact